Sainto / 2026 — Software & AI Marketing Operations N° 001 — Atelier of marketing for software & AI

Marketing infrastructure for software & AI companies.

One partner that operates your entire marketing function — paid, organic, brand, partnerships, outbound, inbound. Engineered for SaaS, AI, and mobile teams who'd rather ship.

SaaS AI Mobile
Live in 14 days · One number that matters
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Manifesto

A single function. Built for software.

Marketing for software isn't generic marketing with a logo swap. Sainto Group is built for the unique sales motion of SaaS, AI, and mobile — and structured to replace the entire in-house function from day one.

01

Replace the team, not augment it.

CMO, demand-gen lead, content operator, paid specialist, designer, ops. One engagement covers every role — fielded in days, not quarters.

02

Operate every channel.

Paid, organic, outbound, inbound, brand, partnerships, lifecycle, creative, analytics. No vendor stack to manage. One number that matters.

03

Built for software.

Our operators come from inside SaaS, AI, and mobile. We speak ARR, payback, retention, ASO, and distribution — fluently.

04

Compounding by design.

Weekly reviews, monthly councils, quarterly resets. The system gets sharper every cycle — the way real distribution moats are actually built.

The System

Every channel, one operator.

The full marketing apparatus — designed, deployed, and operated end-to-end by a single council. No fragmented vendors, no calendar tetris, no specialist who only knows one channel.

Why Sainto

Hiring a marketing team takes 9 months and seven figures. We're operational on day fourteen at a fraction of the cost.

A founder-level CMO, a demand-gen lead, a content operator, two paid specialists, a designer, and a marketing-ops manager will run you north of $1.4M in fully-loaded annual comp — before they ship a single campaign. Sainto Group is the entire department, with the playbooks and stack included, on a fixed monthly engagement.

In-house headcount required 0
Channels under one roof 8
Time to deploy 14days
Cost vs. in-house ~⅕of $1.4M
Verticals

Specialists. Not generalists.

We work with three categories of software. Every operator at Sainto Group has lived inside one of them — we're not learning your market on your dime.

01 / Vertical

SaaS

PLG funnels, sales-led pipeline, hybrid motions. Built for durable ARR growth across bootstrapped and funded software businesses.

MotionPLG · ABM · Hybrid
Built forB2B & Vertical SaaS
North starNet new ARR
02 / Vertical

AI

Positioning AI products in the loudest market in technology. Differentiation, founder presence, technical credibility.

MotionPositioning · Demand
Built forInfra · Apps · Tooling
North starQualified demand
03 / Vertical

Mobile

iOS and Android growth — ASO, paid UA, creative iteration, retention loops, and lifecycle across both stores.

MotionASO · UA · Retention
Built forConsumer & Prosumer
North starD30 retained users
Results

A function that compounds.

Selected outcomes from engagements across SaaS, AI, and mobile. Numbers shown are blended medians across our active book of clients.

3.4×
Pipeline growth in first two quarters
−38%
Blended CAC reduction vs. prior agency mix
14d
From kickoff to first live campaign in market
1
Engagement replacing 4–6 in-house roles
Operating across
SaaS / B2B AI infrastructure Vertical SaaS Consumer AI iOS / Android Developer tools
Selected Works

A few engagements, in practice.

Anonymized engagements across SaaS, AI, and mobile. Read the full case studies for sector context, scope, and outcomes.

Process

From audit to compounding, in four moves.

A disciplined sequence, refined across dozens of software engagements. We don't stagger rollouts — the entire system wakes up at once.

  1. 01 / Phase

    Audit

    Funnel mapped end-to-end. Every channel audited. Highest-leverage moves ranked before a dollar of spend.

  2. 02 / Phase

    Architect

    Positioning, channel mix, creative direction, tech stack, attribution model, reporting cadence — designed as one system.

  3. 03 / Phase

    Field

    Operators deploy across every channel simultaneously. No staggered rollouts. The whole engine wakes up at once.

  4. 04 / Phase

    Compound

    Weekly optimization, monthly councils, quarterly resets. The system gets sharper every cycle, indefinitely.

Direct line

Stop hiring marketers.

Thirty minutes. No deck. We'll diagnose where your marketing function is leaking and tell you straight whether Sainto Group is the right partner.

Book a discovery
Direct to founder · 30 minutes · No obligation